Microsoft’s new security and update “nightmares” for Windows users, just as the latest AI updates land badly.
The fun and games between Microsoft and Google continues, and for its latest trick, the Windows maker just made Google disappear.“New tactic just dropped,” complained one Google exec.
This appears to be the follow-up to Microsoft changing the look and feel of its Bing search results to mimic Google.
“Imitation is the sincerest form of flattery,” Chrome’s boss posted when that was outed.
“But Microsoft spoofing the Google homepage is another tactic in its long history of tricks to confuse users & limit choice.”
- That tactic was reversed, but now we have this new one. “Recently, we saw Microsoft tricking searchers into thinking they were searching in Google and not on Bing,”
- SEO Roundtable reported, when the latest ruse was first spotted.
- “Now, Bing is hiding the Google search results and placing when you search Bing for the term Google. Plus, Bing is showing a ‘Promoted by Microsoft’ search box.”
These updates might be wryly amusing, but the question remains whether they’re actually effective. Google dominates search and no-one has yet to make much of a dent.
The real threat will come from AI changing the nature of search itself, not adjusting results appearances in a browser.
